Rorschach Experiments
History Hermann Rorschach (1884-1922) was born in Switzerland and a well known psychoanalyst and Psychiatrist following Freudian practices. While he was young Rorschach lost his mother later his father...
View ArticleMinimalism
Introduction Minimalism is a concept initially applied in the field of art. This contemporary concept has been creating enigmas in the viewer’s minds as its interpretation is left to the viewer with a...
View ArticleFraming
Introduction Framing is a concept which is commonly used to understand the media effects. It is regarded as the extension of agenda setting theory which prioritize an issue and makes the audience think...
View ArticleMedia Malaise Theory
Introduction This theory was postulated in the year 1976 by Robinson though later many more aspects were added by the other theorists. Most of the research in this theory was conducted in the United...
View ArticleAlphabet Effect Theory
Introduction The promoters of ‘Alphabet effect’ such as Marshall McLuhan, Harold Innis, Walter Ong and Robert Logan were associated with Toronto School of Communication. Using these theory cognitive...
View ArticleEntertainment Education
Introduction When television first started and for many years hence programmes focused on providing entertainment or information. The entertaining nature of programmes ensured its popularity and it cut...
View ArticlePeirce Model
Source: Thomas Sollner/Adobe Stock History Charles Sanders Peirce (1839-1914) was born in Cambridge, Massachusetts. He was an American philosopher, mathematician, logician and a scientist. He was...
View ArticleThe Meaning of Meaning Model
Introduction Charles Kay Ogden (1889–1957) and Ivor Armstrong Richards (1893 – 1979) was an English linguistic and English literary critic. Both of them were recognized by their book called “The...
View ArticleComputer Mediated Communication
Introduction The social and cultural transformation and even social interaction that has been influenced by computer and internet is evident in the recent decade. The role played by the new media has...
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